The Todd Ramsey — Brand Strategy, Engagement and Execution in Wichita, Kansas

Where are you “working?”

December 8, 2010 3 comments

In last week’s New York Times, David Sax wrote an article about “Laptopistan,” a land of “freelancers” hard at work behind their laptops, unwilling (or unable?) to look up and interact with the world around them. Sax, obviously a little critical of coffee-shop-dwellers, said, “Real freelancers don’t work in coffee shops. It’s just unemployed hipsters and […]

Clorox is Pro-Adultery

October 22, 2010 1 comment

Is it a good idea to promote adultery to sell to female consumers? Clorox thinks so!

The Power of the Node

October 20, 2010 2 comments

In Wichita, there are seemingly hundreds of options for securing creative talent. We have a large number of traditional advertising agencies, countless interactive firms and no telling how many freelancers who are all willing and able to tackle a logo, brochure, website or comprehensive marketing and advertising campaign. In the midst of this massive number of choices, yet another option is cropping up. One that shares some similarities with other creative partners, but is unique in some key, critical areas.

Strengths Trump Weaknesses

October 19, 2010 2 comments

The Strengths Finder assessment is an incredibly valuable tool that helps individuals uncover their unique abilities and how the individual strengths work together to form your skill set. Knowing this is incredibly valuable.

How To Choose Your Creative Partner

August 27, 2010 1 comment

I’m a couple of days late blogging about this article, but Avi Dan, founder-president of Avidan Strategies, a group that facilitates agency-client relationships, wrote a wonderful article titled, “What Matters Most When Selecting an Agency.” And while I’m not an agency, the principles still apply when looking for a strategic, creative marketing partner.

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