How I Can Help
Brand Strategy
Before the brochures, the website or the Facebook page, you need a brand. A clear articulation of where you’re coming from, who you are, what you stand for and what makes you worthy of attention. Sadly, many brands skip the brand strategy stage and jump straight into execution, wasting valuable time, money and energy.
Brand Engagement
Once you’ve arrived at a killer brand story it’s time to share it with the world. I can help you do that, too. I’ll work with you to establish a strategic, creative plan to interact with your “Tribe” of supporters, volunteers, customers or prospects. We’ll look at all the tools available to us, ranging from traditional advertising avenues such as print or radio to the burgeoning opportunities afforded by social media to off-the-wall sponsorships of alien landings at a bluegrass music festival.
Brand Execution
Now it’s time to create the shiny, fancy marketing tools that we were planning for. This is one area where I’m less capable – I consistently failed arts and crafts as a child. However, I was – and am – great at making friends. As I’ve run in the ad agency circle, many of those friends are wildly creative and ridiculously talented. And I can help you connect with them.
Rather than just turn you over to these pot-smoking weirdos, I’ll help you manage your projects with them, offering full support from project inception to final delivery.
