Brand Execution

Freelancers vs. Agencies

There’s a mass-amateurization happening within the creative industry. Anyone with a computer and a couple of computer programs can setup a shop and call himself a freelancer. This has created some pretty serious challenges for the traditional advertising agency model. As creative work becomes commoditized, the value that people place upon it decreases significantly.

Having worked on the agency side, there’s definitely a marked difference between the strategic, creative, focused work that true professionals produce versus what the neighbor’s-kid’s-best-friend-who–has–Photoshop-Elements can come up with. With that difference, however, comes a fairly significant cost that not every company can – or wants to – swallow.

A Third Way

But what if there were another option that positioned itself squarely between the inexperienced amateurs and the machine of an agency?

I’m glad you asked.

I am building a network of creative, strategic, seasoned professionals who each exist with low overhead, a specific skill set or focus and an unwavering commitment to strategic execution and accountability.

With this network we’re able to build a dream team for your specific projects or ongoing needs. Rather than default to who’s on staff, we’ll find the right people, with the right skills and the right expertise to accomplish your objectives.

So if you need a website, we enlist a programmer and an interface designer. If you need a brochure, you get a designer and a copywriter. If you’ve got a six-month traditional media, digital and event-driven campaign, the team can grow to accomodate every facet of the effort.

You never pay for who you don’t use. And you have access to some of the best and the brightest in the industry.

If you’re ready to get rolling, contact me today. Let’s put a team to work.